A normally slow time at the movie theaters is about to pick up this weekend.
Projections for the upcoming Marvel film "Black Panther" show that the film is on track for an estimated $165 million or more opening weekend, according to The Hollywood Reporter.
"Black Panther" would become the top February film of all time if it holds to those estimates, THR reported.
Hollywood film tracking service NRG initially estimated "Black Panther" would top out at $125 million. That number jumped to $150 million last week, according to THR.
"Black Panther" is the highly anticipated film about the Black Panther comic book character, T'Challa, king of the fictional country Wakanda. T'Challa received his superpowers through ancient rituals, which he uses to combat enemies.
The film stars an almost all-black cast. Chadwick Boseman will star as T'Challa/Black Panther alongside Lupita Nyong'o, Michael B. Jordan, Daniel Kaluuya, Letitia Wright, Winston Duke, Angela Bassett, Forest Whitaker and Andy Serkis.
The film also boasts a star-studded soundtrack, which was produced by rapper Kendrick Lamar. It features hip-hop stars 2 Chainz, The Weeknd, Travis Scott and others. The soundtrack is set to debutat No. 1 on the Billboard 200 Albums Chart this week.
But this may only be the beginning of the "Black Panther" film's success.
Imax Entertainment CEO Greg Foster told Variety this week that the film has already become the biggest seller of advanced IMAX tickets in history, showing there's no slowing down for "Black Panther."
"We have a movie that has clearly captured the zeitgeist," Foster said. "Presales are the surest way to see how momentum is going: The momentum is gathering steam as opposed to slowing down."
Foster said the film hasn't even peaked yet.
"A movie often peaks 10 days before it opens," he said. "This movie feels like it's going to peak the day it opens. It's remarkable."