ANN ARBOR, Mich. — Domino's just launched a campaign against takeout pizza's greatest foe: the pothole.
There's something truly depressing about pulling into your driveway with a hot, fresh pizza, only to discover the cheese is stuck to the roof of the box, thanks to a rough encounter with a giant hole in the road.
That's why Domino's developed the "Paving for Pizza" intiative, which encourages customers to nominate their town for some asphalt delivery, courtesy of the franchise.
"Potholes, cracks, and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino's," the company's website reads. "We can't stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped."
Here's how it works: pizza lovers can make a case for their hometown by providing their zipcode on the company's website. If your town is selected, Domino's will let you know and will send the city infrastructure grants to fix the bumps on your commute, according to a company press release.
"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal," Domino's president Russell Weiner said in the news release. "Domino's cares too much about its customers and pizza to let that happen."
So far, Domino's has helped smooth more than 200 potholes and roads across the country.
It's not just the pizza lovers who are benefitting. In Milford, Delaware, the Paving for Pizza initiative provided the dough to fill 40 potholes and 10 roads — work that likely wouldn't have been possible otherwise.
"Facing an already harsher winter than usual for Delaware, this is an opportunity to get additional money to stretch our city's limited resources," City Manager Eric Norenberg wrote on the company's website.
Over in Bartonville, Texas, the program has provided 75 tons of asphalt to make the roads safer and smoother.
To nominate your town, visit pavingforpizza.com.