THE INTERNET — When you're a dog that is trained to fight crime, it makes sense that people might be afraid of you.
But if you're a dog with a good personal brand and a handler who knows how to market that brand, you can and will probably win Instagram for being a lovable goofball.
That's just what a Belgian Malinois named Jester is doing. He's a working police K-9 based in El Cajon, California, that keeps finding his way into all my social media news feeds, and I'm so glad he did.
Jester is creeping up toward 1 million followers for several reasons. First, he's obviously a good boy who is good as his job. In the first video I saw of him, I couldn't believe how terrifyingly fast he was.
Second, his "attentive" face makes him look like a bit of a dope and a goofball. Plus, his "resting" face makes him look worried or confused, which of course makes me want to give him a big hug. (It's a bad idea to hug or touch any sort of working dog, including K-9s. Please don't do it; imagine it instead.)
Third, Jester's handler has a sense of humor, and he often posts pictures of Jester in delightful costumes. I mean, who doesn't love a dog in a propeller hat or a hoodie? Answer: no one.
To enjoy more from Jester, you can follow him on Instagram at @k9_jester.