A Tennessee boy's anti-bullying video went viral over the weekend, and now he has some new — and famous — friends.
Kimberly Jones posted a video on Facebook last Friday afternoon after she picked her son up from school during lunch because he was afraid he'd be bullied, according to Knox News, an affiliate of USA Today.
This wasn't the first time Jones' son has experienced such bullying.
"For the record, Keaton asked to do this AFTER he had me pick him up AGAIN because he was afraid to go to lunch," Jones wrote in her Facebook post. "My kids are by no stretch perfect, and at home, he's as all boy as they come, but by all accounts he's good at school. Talk to your kids. I've even had friends of mine tell me (their) kids were only nice to him to get him to mess with people. We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere."
The video shows Jones visibly upset, recounting how bullies poured milk on him and "put ham down my clothes."
Keaton didn't understand the attacks.
"Just out of curiosity, why do they bully? What's the point of it?" Keaton began. "Why do you find joy in taking innocent people and finding a way to be mean to 'em? It's not OK."
The video received millions of views over the weekend, reaching 11 million by Saturday night.
Jones' video instantly drew the attention of celebrities far and wide, including the Avengers, Millie Bobby Brown from "Stranger Things" and Snoop Dogg.
Jarrett Guarantano, who plays for the University of Tennessee football team, tweeted a photo with Keaton after the video went viral.
"So I got the chance to spend the day with my new best bud Keaton," Guarantano wrote. "It was unbelievable to get to know him and realize that we have a lot in common. This dude is very special and has changed my life forever. Now I have the little brother I always wanted! God bless you my man."
According to Deadline, "Captain America" actor Chris Evans took it a step farther and invited Keaton to see "Avengers: Infinity War" at the premiere in Los Angeles.
"Stay strong, Keaton," tweeted Chris Evans. "Don't let them make you turn cold. I promise it gets better. While those punks at your school are deciding what kind of people they want to be in this world, how would you and your mom like to come to the Avengers premiere in L.A. next year?"
Mark Ruffalo, who plays Hulk in the Avengers movies, tweeted his thoughts to Keaton, too.
UFC President Dana White also tweeted his support for Keaton.
Cleveland Cavaliers stars LeBron James and J.R. Smith similarly commented on the incident, with James saying bullying is never right.
Mark Hamill, who plays Luke Skywalker, had sound advice for Keaton, too.
Media members pointed to the video as a learning tool for parents.
Kimberly Jones, Keaton's mom, had similar advice for parents, according to The Guardian.
"Talk to your kids," she concluded. "We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere."